Your tower is pointless unless it generates you income from renters or leasers. And that doesn’t happen automatically. You have to go out and get businesses that need your service and turn them into your clients.
But in order for that to happen, there are a few strategies you should follow to ensure that you get renting clients for your tower.
Contact local radio stations.
You would be absolutely shocked if you knew how often radio stations change hands. Due to the constant changes in federal law concerning radio stations and the turbulent nature of the radio station market in general, radio stations are constantly being created and sold.
This could be an opportunity for you…
Reach out to some of the radio stations in your area and make them familiar with your tower. Even if they don’t agree to become your client at first, they might do so in the future. And depending on your rates, some radio stations might even agree to move to your tower if they think it’s a cheaper option than the one they already have.
Contact local wifi internet service providers (WISPs).
Everyone requires wifi these days. And there a lot of companies that provide it as a service who would make fabulous clients. See if those companies need your tower.
The great thing about internet service providers is that they usually require more than just one tower to broadcast their wifi signal. This means that even if they already have a wifi antenna set up on another tower, they might still agree to put one on yours – and pay you for the privilege.
Many tools on the internet exist for finding the internet companies in your area (here’s a good one). Contact a company listed and ask to speak with a decision maker. It’s very likely that they will want to talk.
Run ads in your local community.
This is where we get into some real advertising. Whether you take out an ad online with web platforms like Facebook and Twitter, or just stick to posting an ad in your local newspaper – by doing so, you are increasing the chances that you will secure a client.
While this approach may seem like a shot in the dark, it can definitely pay off. Just one ad to thousands of people on Facebook might cost you $50. But if you get a client, you can make triple that in just your first month alone.
Never brush off the the power of guerrilla marketing.
Contact billboard companies.
This really depends on where your tower is located. But if it’s in a highly visible location with large amount of traffic around it, there’s a chance that a billboard company might want to hang a billboard on it.
The only way to find out is to call. Search for billboards in your area, find the owners, and see if they would be interested in renting a space.
Again, this option depends on a lot of things. Is your tower an eyesore? Does anyone see your tower at all? All of these questions need to be answered.
Although these steps might seem intimidating at first, they are all a vital part of the process of getting renting clients for a tower. You might not have to follow these steps completely, but unless you have some sort of clever angle for getting clients, you should probably deeply consider trying some of these if you’re serious about setting up a tower.
It might seem like a lot of work, but after it’s all done – it is one project that will pay dividends once its set up.